Home+ brand design

the brief

To build a fictional brand for an emerging self-storage company in Singapore
which aims to leverage on the growing popularity of self-storage.

The Background

Self-storage has been growing in popularity nowadays as Singaporeans face a big problem of having space crunch with increasingly smaller living spaces. However, many self-storage companies are focusing on selling the quality of their storage space and convenience. Thus, customer experience has been sorely neglected. Most of the time, customers have difficulty transitioning into their new storage space because of complicated and unclear processes, hence Home+ aims to improve that.

The concept: Spacious comfort

Home+ sets itself apart by changing the perspective of what self-storage is. In this case, storage space is instead seen as an extension of your home. This aims to help people achieve a spacious and comfortable home environment that they actually desire. This vision establishes the core identity of the brand as being human-centric in nature.

In addition, Home+ focuses on crafting a smooth user experience. Making sure that customers have a comfortable and accessible process where they feel informed every step of the way enables the brand to create a lasting relationship with their consumers through this unique experience.

Website WALK-THROUGH

app walk-through