netflix motion graphics

The brief

To create assets and animated shorts for a social media marketing campaign that promotes
Netflix new series Plabo. This is done in order to generate excitement and hype amongst
fans online for the show's upcoming release and it would be through Instagram.

the background

With Netflix coming up with new originals such as “Pablo Escobar”, we were tasked to generate hype and discussion about these new series on their social networking site, hence promoting the shows. With our team spearheading the Netflix platforms in Taiwan and Hongkong, we created posts that were culturally intuned in order to make them more relatable to local viewers generating more discussions and traffic to Netflix posts.

Contributions

I aided the team in creating the video assets and animated some effects for the posts. Featuring Pablo “on-the-run” we conceptualised several posts of Pablo actually appearing in several Hong Kong news interviews where he angrily answered the questions of several reporters. This project had a tongue-in-cheek tone, by parodying Hong Kong network culture hence appealing to the locals. As a result, it generated an engaging and relatable experience for locals allowing them to discuss it with others.

Ultimately, the main takeaway for this project was that it taught me to pay more attention to the cultural nuances when it comes to designing for different countries in the future. With that, this experience has added an extra dimension to my design thinking especially when designing on a global platform.