GET STARTED WITH NUS
The brief
Working with the National University of Singapore Admission office, we were tasked in strategising, planning and creating a month-long social media campaign aimed at encouraging prospective students to accept their offer into NUS. Facing stiff competition from other universities, the challenge was to differentiate NUS from the rest. As one of the top universities in Singapore, we leveraged on its myriad of unique experiences, programmes and campus life it has to offer. Communicating it in a relatable manner that reassures and calms the worries of students that are on the fence with their decision encouraging them to get started with NUS. #getstartedNUS
the concept
You are at one of the biggest cross-roads of your life. Choosing what you want to do with your life is daunting. You might be asking questions such as: “Is this what I really want?”, “How can I fit in?”, “How will I learn?”, “How can I cope?”. Thousands of your predecessors from NUS have been in similar situations but have emerged to be outstanding individuals.
At NUS, we have the resources and support to help you achieve greatness. You will pursue your goal under the guidance of renowned professors and in the company of talented peers from all over the world. And most importantly, you are free to chart the destiny of your own growth and learning.
There’s no room in your life to stay the same and for you to let your dreams fade away. All you have to do is Get Started with NUS. #GetStartedNUS
