Shopee 12.12 Campaign

To set the stage for Shopee’s biggest birthday, the creative team and I were tasked to create a series of engaging promotional videos for our biggest digital marketing campaign of the year. We collaborated with regional teams across SEA and disseminated these videos for markets such as Philippines, Vietnam, Malaysia and Thailand.

I was given the opportunity to co-lead and create the logo animation for Shopee’s unique 12.12 logo and Cashback Video. I took ownership of the video projects from the development phase till the project went live, and collaborated effectively with the creative team to ensure the video assets kits were sent out to regional teams.