Shopee CNY 2021

To celebrate Shopee 2.2 Mega Sale Chinese New Year 2021, the Brand and Growth Marketing Team pushed out a month-long digital marketing campaign featuring an exciting line of engaging and meaningful promotional videos to build hype before the mega sale.

As a part of this campaign, I spearheaded the storyboard concept and design of the promo video ‘CNY with Shopee’ while working closely with the online marketing team and various stakeholders. The end product of the video struck a balance between telling a meaningful story of Shopee CNY well wishes to its customer while weaving in Shopee’s marketing messages for its upcoming CNY sales.