Shopee games Feature

Being at the forefront of redefining what it means to have a fun and unique online shopping experience, Shopee has been continuously developing online shopping games for its e-commerce platform. To support and grow this gamification initiative, we came out with several game feature videos for Shopee’s 10.10 and 11.11 campaigns. Focusing on being accurate in representing the game’s UI design, we collaborated closely with the UI/UX team to ensure all assets and aspects of the game were clearly communicated.

In this project, I storyboarded and animated several game feature videos while having to craft a storyline that would create a captivating experience, further increase engagement and encourage users to play the game on Shopee’s App.