The Goals

To discover and propose potential ways motion and micro-interactions can build upon and enhance the existing user experience with StashAway. Be it through better focus, clearer feedback or simply creating meaningful touchpoints that would differentiate StashAway from others brands.

The Discovery

Inspired by Lyft’s Design principle top measure one work, it is clear to say that StashAway has already fulfilled the first two foundations of the pyramid "1. Nailing the Basics" & "2. Building Confidence" as seen through their growing popularity amongst beginner investors and strong confidences from key opinion leaders in the investment fields in Singapore. Therefore, it only makes sense for this project to tackle the last part portion of the pyramid "3. Be Unique, differentiate".

So how can we differentiate StashAway's brand and have a unique brand image in the eyes of its audience? What kind of impression does StashAway's target audience have after they have used the app? What will make them more encouraged to continue investing or to advocate StashAway's brand?

Possibility for Clearer Feedbacks

The lack of apparent and clear feedback for major actions done on the apps. For example, depositing sums of money to StashAway, setting up a recurring payment or referring a friend.

Opportunities for more emotional & meaningful experience

As much as it is transparent and reliable, there can be the opportunity to inject impactful emotions of reassurance and achievement that would create a more meaningful experience with the app, especially in resonating with its foundation of beginner investors who have taken the big leap forward in investing their hard-earned money.

Creating Lasting Impressions

Possibility to introduce micro-interactions that transform this simple yet important task into meaningful and rewarding experiences that encourages the user to create a lasting impression.

The strategy

I have decided to create several rewards slides that allow for a more informative and engaging experience.

Why Leverage on Achievement and Instant Gratification?
Create a new form of value
Instant gratification and mini in-app achievement can invent a new form or value for users to use the app.

Helps users stay engaged for longer engagement
For a delayed gratification action such as investing, micro-interactions and achievements like this enable users to be engaged.

Keeps users entertained and motivated
Encourage users not to give up whilst they wait to receive value from your app.

Deposit Success Page