Think With Google
the brief
To design and create engaging social content that covers the insights behind
the digital marketplace climate in the APAC region. More specifically,
the cultural nuances and consumer behaviour in each country.
The Background
Tasked with giving TWG APAC a social voice and established brand presence on social media platforms, like LinkedIn. This is to promote more traffic for TWG APAC website.
Contributions
Created a series of uniquely illustrated infographics with my team using the data given by the marketing team. With the help of copywriters, we distilled these insights into attractive and lighthearted posts that would communicate their message across, leading to the TWG website.
insights
It was an interesting project, as it has sharpened my understanding of how people of different disciplines work together. Through this, I have learnt how to communicate with them, thus addressing their needs effectively. Having posts that cover the dynamic marketplace, trends and different consumer behaviours in the APAC region was a challenge for me because I had to distil these insights into engaging graphics while
effectively conveying the message across. Another challenge was that I did not have any prior experience in this field. However, during the span of this project, I learnt more about the nuances within it and I was able to better appreciate what I was doing. This, in turn, gave more meaning to my work.
